Transform Your Cookie Decorating Hobby into Profit.

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Hi there! I am Annette Conrad, an event planning expert with over two decades of experience turned full-time baker, experiential virtual instructor, and digital course creator.

My extensive event planning background offers expertise for my growing team to custom design, personalized cookie decorating kits, unique corporate gifts and memorable virtual experiences.

My hobby gone profitable business, is nationally recognized partnering with numerous leading brands such as DIOR, Google, Baird, Stryker, Milwaukee Tool, and Boot Barn, to name a few.

Let's connect, discover opportunities, and take action for you and your business!

Sweetly, Annette

April 18, 2024

6:30 PM - 7:45 PM CST

This FREE masterclass is designed to help you identify areas of opportunity and growth while gaining valuable insights into optimizing your baking business operations.

➡️ Identify your business strengths
➡️ Identify your business opportunities
➡️ Prioritize & set attainable goals
➡️ Take action!

Whether you're just starting or looking to enhance your existing business, this LIVE experience will provide practical guidance tailored to your specific needs.

Your Virtual Instructor: Annette Conrad, Owner & Lead Creative of Edible Impressions - “Where Great Cookies Take Shape”.

”Join me as I guide you through the fundamentals of starting & operating a profitable cookie business, with an emphasis on a one-stop-shop service philosophy to ensure exceptional client experience. Happy customers are loyal customers. And loyal customers, are by far one of your most profitable marketing strategies.”

Sweetly, Annette
Creator & Virtual Guide, Hobby to Business Made Simple
Owner & Lead Creative, Edible Impressions, LLC - “Where Great Cookies Take Shape”

If you are on the fence about joining this amazing membership! Take a leap of faith and join now. Annette Conrad is a great mentor and motivator. If you are looking to grow your business, trust me and join now. Great group of ladies to connect with on growing our cookie business.
— Nancy Olson Condon - Founding Member

Make a confident leap from hobbyist to profitable business owner through a mix of online masterclasses, coaching, step-by-step resources & LIVE behind-the-scenes views.

Hobby to Business Made Simple Membership
$390.00
Every year
$37.00
Every month

Are you ready to transform your hobby to a profitable business? This membership is for you. Learn the fundamentals of starting & operating a profitable small business from your hobby, with an emphasis on a one-stop-shop service philosophy to ensure exceptional client experience. Get ready to upgrade your cookie decorating and grow your business through a mix of masterclasses, group coaching calls, resource guides & behind-the-scenes views.

Sneak Peek: Hobby to Business Made Simple Memberships - What You Can Expect

Cookie Hobby Made Simple Membership
$120.00
Every year

Do you enjoy making beautifully decorated cookies for family & friends, with no intention of starting a business? This membership is for YOU! 24/7 access to my growing cookie decorating Masterclass replay library. 16 Masterclasses ready to view upon subscribing 25+ new Masterclasses added every year! 45-60 min. duration LIVE recorded replays.

If you're ready to turn your passion into a thriving business, you've come to the right place.

Through my carefully curated mix of online masterclasses, personalized coaching, comprehensive step-by-step resources, and exclusive behind-the-scenes views, I provide you with the tools and knowledge you need to succeed in the world of business.

Are you feeling stuck in the hobbyist mindset, unsure of how to take your talents and transform them into a lucrative business? I understand the challenges you face and am here to support you every step of the way.

Hello & Welcome to your go-to destination for transforming your cookie decorating hobby into a thriving and profitable business.

I'm Annette Conrad, the Owner, and Lead Creative at Edible Impressions, as well as the creator of Hobby to Business Made Simple. I am here to guide and support cookie decorators like you on your journey to success.

With over 24 years of experience in events planning and business management, coupled with 18+ years of successfully operating my own small business, I bring a wealth of knowledge and expertise to the table. I understand the challenges you may face when transitioning from a hobbyist to a business owner, and I am excited to share my insights to help you make a confident leap toward your goals.

The membership community is designed to equip you with the skills and strategies necessary to build a thriving business. You will discover invaluable insights, practical tips, and actionable advice.

Immerse yourself in my weekly masterclasses that delve into a diverse array of topics, providing you with comprehensive knowledge and practical insights. As a bonus, I have organized two group coaching calls to offer valuable guidance and mentorship. During these sessions, I will be right by your side, working closely with you to navigate any obstacles, fine-tune your business strategy, and unlock your true potential.

You'll gain the confidence and clarity you need to make smart decisions and achieve sustainable growth.

Additionally, I have created step-by-step resources that provide a roadmap to success, covering essential topics such as market research, branding, marketing, financial management, and more. These resources are designed to be practical, actionable, and easy to follow, ensuring that you have a solid foundation for building and scaling your business.

What else can you expect?  Behind-the-scenes views, granting you access to real-life business scenarios and success stories. Through live demonstrations, case studies, and interactive sessions, you'll get a firsthand look at what it takes to run a profitable small business.

Gain inspiration from beginner, intermediate & seasoned entrepreneurs, learn from their triumphs and failures, and apply those lessons to your own entrepreneurial journey.

Now is the time to transform your passion into a thriving business. Take the leap with me and your fellow community members and unlock your full potential. Explore my website, discover my membership opportunity, and join the community of like-minded individuals who are ready to make their mark in the business world.

Together, we'll navigate any obstacles, refine your business strategy, and unleash your full potential. 

What are you waiting for?  Join today to turn your passion to profit. 

What Community Members Are Saying

“I started at the oldest of your videos and working my way forward. Thank you so much for doing this, I can’t tell you how valuable all this information is to me.”

“If you're not part of the group yet you should join RIGHT NOW!!!!! So many Golden Nuggets!!!!!”

“Last evening I had the pleasure of participating in a zoom class with Annette Conrad where we discussed the ins and outs of teaching cookie decorating classes. Along with that class, she provided an amazing and comprehensive, 60-page guide that walks you through every little detail of preparing for, and teaching, a successful cookie-decorating class! If you are even just considering venturing into this business opportunity I HIGHLY recommend you order this book and a recording of our class - truly amazing!!”

“Awesome class! Loved everything you shared. Thank you!”

“I love this group! It’s such A fun and comfortable environment for all levels. That is especially important for beginners because I know there are a lot of people who are hesitant about starting out and asking questions and you make it so comfortable for everyone Annette.”

“Big shout out to Edible Impressions and Annette Conrad for giving me the confidence to say YES to a big order. The royal icing flowers class was a huge help and took my cookies to the next level! (I watched it three times!)  - In a rough world, this is a SWEET spot!”

“What you teach is SO appreciated. It helps so very much. You are now my favorite cheat sheet.”

“Annette is generous with her proven methods. I attended the class as well. She is amazing as a business owner and as a teacher.”

“Yours is the first demo *ever* that shows the point of using the tip-less bags. I've been using tips for 30-odd years, this finally makes sense.”

— Facebook Community Member

“I am so appreciate when those who know more than others are willing to share their knowledge. The fact that Annette is so open and willing answer questions and truly HELP others is amazing. I have learned so much!”

— Facebook Community Member

“Today is the day! I got up a little after 4:00 and got my day started! I have been thinking about your “what would you do with 4 hours” question. Today is the day I gift myself 4 hours! I will get cookies baked to decorate next week, icing made, and dough made and frozen for my next batch today. And who knows, maybe that pedicure is a possibility too! Thanks for planting that needling thought, you’re a gem!”

— Facebook Community Member

Annette’s Passion to Profit Portfolio

  • Owner & Creative Lead Edible Impressions, LLC

    Hi! I’m Annette Conrad, an event planning expert with over two decades of experience turned full-time baker and creator of Edible Impressions, LLC - “Where Great Cookies Take Shape”. My extensive event planning background helps my team and I design personalized cookies & decorating experiences, that quickly become the centerpiece of any occasion.

    5 STAR Customer Reviews

  • Business Strategist

    Proven strategies will help to…..

    🍪 Fast-track your journey from hobbyist to business owner.

    🍪 Identify & share your unique decorating style and offerings.

    🍪 Zero in on your ideal client avatar.

    🍪 Ease your transition with realistic, bite-sized attainable goals.

    🍪 Develop & refine your brand story.

  • Expert Virtual & In Person Experiential Instructor

    “Annette, that was awesome! What a great virtual event! Seriously couldn’t have been better! We received lots of happy texts from clients during the class. What a success! Thanks for your time, creativity, and cookies! - Heather (Law Firm)

    118 Facebook LIVE Events
    300+ Virtual Decorating Experiences
    4K Facebook Group Members