"Yes, I’m ready to make the leap from hobbyist to business owner — creating unforgettable experiences with ‘The Experiential Cookie’ approach."
"Join me as I guide you through the fundamentals of starting and operating a custom cookie business, centered around ‘The Experiential Cookie’ — my one-stop-shop service philosophy focused on creating exceptional client experiences. Happy customers are loyal customers. And loyal customers are the heart of a thriving, experience-driven business."
Sweetly,
Annette Conrad
Founder & Virtual Guide, Edible Impressions
Founder, Hobby to Business Made Simple
FREE Business Strength Assessment
From Passion to Profit: Your Cookie Business Journey Starts Here
Hi there! I'm Annette Conrad, "The Cookie Lady" with over 24 years of experience transforming a beloved hobby into a nationally recognized business. After spending two decades in event planning at Marquette University, I've successfully channeled that expertise into Edible Impressions, LLC – where custom-designed cookie experiences have delighted clients like Boot Barn, DIOR, Google, to name a few.
I've walked the exact path you're on right now. The 2 AM decorating sessions. The flour-dusted countertops. The family wondering where they're supposed to eat dinner when every surface is covered with drying cookies. The struggle of pricing your work, the fear of hiring help, and the exhaustion of doing it all yourself – I've been there.
What sets my approach apart is merging event planning expertise with creative cookie artistry to create meaningful experiences, not just treats. This unique perspective helped me build relationships with ideal clients like experiential companies and event planners who value quality and creativity.
Ready to Transform Your Cookie Hobby into a Thriving Business?
Whether you're still wondering if your passion can become profitable or you've already taken the first steps, I'm here to guide you with:
Practical advice on pricing, marketing, and scaling your cookie business
Insights on when and how to delegate (so you can finally get some sleep!)
Strategies for identifying and connecting with your ideal clients
A roadmap for building sustainable systems that support growth
Let's connect and discover how your unique cookie artistry can become a sustainable, profitable business that brings you joy rather than exhaustion.
Sweetly, Annette
📚 Big news! I'm currently writing my book, “The Experiential Cookie” – a behind-the-scenes guide to turning your passion into a thriving business. Stay tuned for sneak peeks and release updates!
In the meantime, access my free Business Strength Assessment to identify your next steps.
Download your FREE Business Strength Assessment Quiz. The 10 question Quiz is designed to help you identify areas of opportunity and growth while gaining valuable insights into optimizing your baking business operations.
➡️ Identify your business strengths
➡️ Identify your business opportunities
➡️ Prioritize & set attainable goals
➡️ Take action!
Whether you're just starting or looking to enhance your existing business, this strength assessment will provide practical guidance to build and strengthen your business vision and goals.
Catch the Replay Now! (duration 39 min.)
If you're ready to turn your passion into a thriving business, you've come to the right place.
If you're ready to turn your passion into a thriving business, you're in the right place!
I provide cookie decorators like you with the tools, strategies, and insights needed to confidently grow a successful business. Through online masterclasses, step-by-step resources, behind-the-scenes insights, and expert guidance, I’m here to help you take action and achieve real results.
Are you feeling stuck in a hobbyist mindset, unsure of how to transform your talents into a profitable business? You’re not alone! I understand the challenges you face and am here to support you every step of the way.
Hello and welcome! I’m Annette Conrad, Owner & Lead Creative at Edible Impressions and the creator of Hobby to Business Made Simple. With over 24 years of experience in event planning and business management—plus 20+ years of running my own successful business—I know what it takes to build and sustain a profitable creative venture. My mission is to provide cookie decorators with the knowledge, confidence, and strategies to turn their passion into profit.
Here’s how I can help you:
✔️ Masterclasses & Workshops – Gain expert insights on key business topics, including pricing, marketing, branding, and customer service.
✔️ Step-by-Step Resources – Access practical guides covering everything from market research to financial management.
✔️ Behind-the-Scenes Access – Learn from real-life business experiences, case studies, and interactive demonstrations.
✔️ Business Growth Strategies – Discover proven methods to scale your business while maintaining efficiency and profitability.
By learning from both my experiences and those of other successful entrepreneurs, you’ll gain clarity, confidence, and the know-how to take your business to the next level.
Now is the time to take action! Explore my website, join the community, and start making meaningful progress toward your goals.
What are you waiting for? Let’s turn your passion into profit—one smart business decision at a time!
Make a confident leap from hobbyist to profitable business owner through a mix of FREE online masterclasses, group coaching, step-by-step resources & LIVE behind-the-scenes views.
What Community Members Are Saying
“I started at the oldest of your videos and working my way forward. Thank you so much for doing this, I can’t tell you how valuable all this information is to me.”
“If you're not part of the group yet you should join RIGHT NOW!!!!! So many Golden Nuggets!!!!!”
“Last evening I had the pleasure of participating in a zoom class with Annette Conrad where we discussed the ins and outs of teaching cookie decorating classes. Along with that class, she provided an amazing and comprehensive, 60-page guide that walks you through every little detail of preparing for, and teaching, a successful cookie-decorating class! If you are even just considering venturing into this business opportunity I HIGHLY recommend you order this book and a recording of our class - truly amazing!!”
“Awesome class! Loved everything you shared. Thank you!”
“I love this group! It’s such A fun and comfortable environment for all levels. That is especially important for beginners because I know there are a lot of people who are hesitant about starting out and asking questions and you make it so comfortable for everyone Annette.”
“Big shout out to Edible Impressions and Annette Conrad for giving me the confidence to say YES to a big order. The royal icing flowers class was a huge help and took my cookies to the next level! (I watched it three times!) - In a rough world, this is a SWEET spot!”
“What you teach is SO appreciated. It helps so very much. You are now my favorite cheat sheet.”
“Annette is generous with her proven methods. I attended the class as well. She is amazing as a business owner and as a teacher.”
“Yours is the first demo *ever* that shows the point of using the tip-less bags. I've been using tips for 30-odd years, this finally makes sense.”
— Facebook Community Member
“I am so appreciate when those who know more than others are willing to share their knowledge. The fact that Annette is so open and willing answer questions and truly HELP others is amazing. I have learned so much!”
— Facebook Community Member
“Today is the day! I got up a little after 4:00 and got my day started! I have been thinking about your “what would you do with 4 hours” question. Today is the day I gift myself 4 hours! I will get cookies baked to decorate next week, icing made, and dough made and frozen for my next batch today. And who knows, maybe that pedicure is a possibility too! Thanks for planting that needling thought, you’re a gem!”
— Facebook Community Member
Annette’s Passion to Profit Portfolio
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Owner & Creative Lead Edible Impressions, LLC
Hi! I’m Annette Conrad, an event planning expert with over two decades of experience turned full-time baker and creator of Edible Impressions, LLC - “Where Great Cookies Take Shape”. My extensive event planning background helps my team and I design personalized cookies & decorating experiences, that quickly become the centerpiece of any occasion.
5 STAR Customer Reviews -
Business Strategist
Proven strategies will help to…..
🍪 Fast-track your journey from hobbyist to business owner.
🍪 Identify & share your unique decorating style and offerings.
🍪 Zero in on your ideal client avatar.
🍪 Ease your transition with realistic, bite-sized attainable goals.
🍪 Develop & refine your brand story. -
Expert Virtual & In Person Experiential Instructor
“Annette, that was awesome! What a great virtual event! Seriously couldn’t have been better! We received lots of happy texts from clients during the class. What a success! Thanks for your time, creativity, and cookies! - Heather (Law Firm)
118 Facebook LIVE Events
300+ Virtual Decorating Experiences
4K Facebook Group Members