Hello & Welcome!
So glad you are here!
“When my side hustle started to gain traction, I said “good bye to the 9 to 5 & hello to the freedom, flexibility & profit of entrepreneurship”.
Hi, I’m Annette Conrad, Owner & Lead Creative for Edible Impressions, nationally recognized custom designed cookie & experiential company I founded 20 years ago from a hobby. I am known for my extensive event planning experience, creativity, high-energy, and positive outlook.
I know what it’s like to turn a cookie hobby into a profitable business—I’ve been there, done that. I’ve made the mistakes, put in the long hours, and navigated the tough decisions so you don’t have to.
Now, I’m sharing my knowledge and experience to help hobbyist cookie decorators like you make the leap to successful business owners. Through expert coaching, training videos, step-by-step resources, and exclusive behind-the-scenes insights, I’ll guide you through the challenges and show you what really works.
You don’t have to figure it out alone. Let’s turn your passion into profit—starting today!
Testimonials
“I’ve worked with Annette for over three years, and I’m truly grateful for all the knowledge I’ve gained in baking and decorating. Her expertise has given me the necessary tools I need in order to pursue my own career in cookie decorating. Her dedication and passion for teaching others is motivating and admirable.”
“I received a great review &
four people on a local page recommended me!”
“
Big shout out to Edible Impressions and Annette for giving me the confidence to say YES to this order. The royal icing flowers class was a huge help and took my cookies to the next level! (I watched it three times!). In a rough world, this is a sweet spot!”
— Deb McVeigh Collins