Hobby to Profitable Business: Step 1

STEP 1: Define Your Unique Selling Proposition (USP)

Identify Your Niche: Determine what sets your cookie decorating apart from others. Do you specialize in custom designs, unique flavors, dietary restrictions (like vegan or gluten-free), or perhaps a specific theme (e.g., weddings, birthdays, holidays)?

Highlight Your Expertise: Share your background in cookie decorating. Whether you've taken professional courses, have years of experience, or have a unique artistic style, make sure this stands out.

Quality Ingredients: If you use high-quality, locally-sourced, or organic ingredients, emphasize this. Customers appreciate knowing they're getting a premium product.

Your Story: Share the story behind your cookies. Whether it's a family tradition, a personal passion, or a journey of self-discovery, a compelling backstory can create a strong emotional connection with customers.