Let’s Chat Cookie Donations
A Smart Sponsorship Strategy for Cookie Decorators
Donating cookies to an event can be a powerful way to increase visibility and build relationships with your ideal clients—especially when that audience includes event planners, corporate buyers, or community leaders.
Why Donating Cookies to Planners Is a Smart Move
Sponsoring cookies for an event planner-only event is a golden opportunity. These are the folks who influence or directly handle food decisions for weddings, galas, corporate parties, and everything in between.
By putting your product in their hands, you're creating a memorable first impression in the most delicious way possible.
📋 Cookie Donation Pre-Event Checklist
Use this checklist before committing to any donation. It will help you make informed decisions, protect your time and budget, and set you up for post-event success.
Event Basics
Event name and host organization
Date, time, and location
Guest count estimate
Target audience (e.g. planners, HR reps, brides-to-be)
Theme, logo, or color scheme for design coordination
Marketing & Sponsorship Terms
Will I be listed as a sponsor?
Will my logo, website, or social media be featured?
Will I be tagged in event-related social media posts?
Can I include printed materials or QR codes with my cookies?
Am I allowed signage or a branded cookie display?
Visibility & Engagement
Will professional photos or videos be taken?
Can I receive “cookies in action” photos after the event?
Will there be networking opportunities at the event?
Can I collect testimonials or feedback?
Logistics & Deliverables
Final cookie quantity confirmed
Drop-off or delivery details (contact person, time, address)
Will trays or display items be provided?
Any labeling requirements (e.g. allergens)?
Deadline for confirming participation
Follow-Up Plan
Email or message to thank host and planners
Request for Google review or testimonial
Post-event social media strategy (use those pics!)
Special discount or CTA offer planned with expiration date
Smart Things to Ask For in Return
You're giving something of value. Here’s what you can request in exchange (and yes, it’s okay to ask!):
Tag & Mention on Social Media: Ask to be tagged on Instagram/Facebook during the event.
Event Photos: Request images of your cookies on display for use in future marketing.
Printed Program Inclusion: Ask to have your name/logo included in event materials or signage.
Swag Bag or Table Option: Provide a discount card, menu, or QR code as a take-home incentive.
Public Shoutout: A quick “thank you” from the emcee can boost your credibility in the room.
What To Do After the Event
Your work isn’t over once the cookies are delivered. Don’t miss the follow-up opportunity!
Email the organizer to thank them and offer support for future events.
Ask if they enjoyed the cookies—and if they'd be willing to share a quote or testimonial.
Post photos with captions like:
“We had a blast creating custom cookies for [Event Name]! Honored to be part of such a beautiful gathering of planners. ”
Final Thoughts
Even if your first cookie donation doesn't go perfectly (🙋♀️ I've been there!), it can still be a valuable learning experience and marketing win. With a bit of preparation and the right follow-up plan, one batch of cookies can lead to long-term relationships—and sweet repeat business.
Pin this post or print the checklist to have on hand next time you're approached (or tempted!) to say yes to an event donation.
