What is a Legally Protected Brand?

A legally protected brand typically refers to a brand name, logo, slogan, or other identifying marks that are protected by intellectual property laws such as trademarks. When a brand is legally protected, it means that the owner of the brand has exclusive rights to use those marks in commerce to identify their goods or services, and they can prevent others from using confusingly similar marks that could potentially cause consumer confusion.

To obtain legal protection for a brand, typically the owner must register their trademarks with the appropriate government authority, such as the United States Patent and Trademark Office (USPTO) in the United States or the European Union Intellectual Property Office (EUIPO) in the EU. Once registered, the owner can enforce their rights against anyone who infringes on their trademarks by using them without permission.

Having a legally protected brand can provide numerous benefits, including safeguarding the reputation and goodwill associated with the brand, preventing competitors from capitalizing on its success, and enhancing the brand's value as an asset.

What is the difference between Copyright & Trademark?

Copyright protects original work, whereas a trademark protects items that distinguish or identify a particular business from another. Copyright is generated automatically upon the creation of original work, whereas a trademark is established through common use of a mark in the course of business.