Hobby to Business
Made Simple
Fast-track your journey from hobbyist to a business owner.
Ease your transition with proven strategies & pro tips.
Identify your unique decorating style and offerings.
Zero in on your ideal client avatar.
Develop & refine your brand story.
Membership Benefits:
Exclusive access to Wednesday night LIVE Masterclasses via Zoom. Q&A welcome. (40+ LIVES per year)
Instant access to 65+
Masterclass ReplaysAccess a growing digital resource library to develop, grow & expand your profits.
Presentation & Pricing Guide bundle. $27 value
Royal Icing Recipe & Step-by-Step Mixing Instructions with photos.
$27 value
Order Confirmation - Terms & Conditions Guide. $27 value
Bi-Monthly Group Coaching Calls
$240 value (Q&A format)Membership to a Private Facebook Community.
Easy access to 50+ Rapid Fire Friday episodes.
Are you ready to transform your hobby to a profitable business? This membership is for you. Learn the fundamentals of starting & operating a profitable small business from your hobby, with an emphasis on a one-stop-shop service philosophy to ensure exceptional client experience. Get ready to upgrade your cookie decorating and grow your business through a mix of masterclasses, group coaching calls, resource guides & behind-the-scenes views.
I am excited to share with you my knowledge, expertise, and experiences providing custom-designed cookies & virtual cookie decorating experiences for top leading brands such as Google, Amazon, Adobe, Dior, Apple, GE, DropBox, Microsoft, and Pinterest.
Together, let’s discover your opportunity of transforming your hobby into a profitable business.
What are you waiting for?
Sweetly, Annette
Hi, I’m Annette Conrad, Owner & Lead Creative for Edible Impressions, a nationally recognized custom-designed cookie & experiential company I founded 17 years ago from a hobby. I am known for my extensive event planning experience, creativity, high energy, and positive outlook. When my side hustle started to gain traction, I said “goodbye to the 9 to 5 & hello to the freedom, flexibility & profit of entrepreneurship.
Are you ready to transform your hobby into a business?
“I’ve been listening to Annette Conrad for a couple of weeks now. I also message with questions. She is very knowledgeable about everything cookies and starting a business! She also responds to all my inquiries quickly! Learning tons from her and looking forward to what I have yet to learn!!”
Cindy Kilmer - FB community member
What Community Members Are Saying
“I started at the oldest of your videos and working my way forward. Thank you so much for doing this, I can’t tell you how valuable all this information is to me.”
“If you're not part of the group yet you should join RIGHT NOW!!!!! So many Golden Nuggets!!!!!”
“Last evening I had the pleasure of participating in a zoom class with Annette Conrad where we discussed the ins and outs of teaching cookie decorating classes. Along with that class, she provided an amazing and comprehensive, 60-page guide that walks you through every little detail of preparing for, and teaching, a successful cookie-decorating class! If you are even just considering venturing into this business opportunity I HIGHLY recommend you order this book and a recording of our class - truly amazing!!”
“Awesome class! Loved everything you shared. Thank you!”
“I love this group! It’s such A fun and comfortable environment for all levels. That is especially important for beginners because I know there are a lot of people who are hesitant about starting out and asking questions and you make it so comfortable for everyone Annette.”
“Big shout out to Edible Impressions and Annette Conrad for giving me the confidence to say YES to a big order. The royal icing flowers class was a huge help and took my cookies to the next level! (I watched it three times!) - In a rough world, this is a SWEET spot!”
“What you teach is SO appreciated. It helps so very much. You are now my favorite cheat sheet.”
“Annette is generous with her proven methods. I attended the class as well. She is amazing as a business owner and as a teacher.”